Sam O'NeillLinkedIn
Marketing & Sales Strategist · Toronto, Canada

The work behindthe thinking.

Experience across agency marketing, strategic problem-solving and national campaign execution. Explore the roles that have shaped how I approach strategy, collaboration and leadership.

Sam O'Neill with the Jan Kelley team at a MARS Apprentice event01
Sam O'Neill with the Jan Kelley team

Growth marketing agency

Current role

Jan Kelley

Digital Marketing Coordinator

A client-facing agency role spanning account management, integrated marketing and new business development, with responsibility for moving initiatives from strategy through execution.

Focus
  • Account management
  • Integrated campaigns
  • New business development
  • Client growth
  • Social media execution
  • PR and communications
  • Performance insights
  • AI-enabled workflows
Sam O'Neill and Team Atlas presenting their final MARS Apprentice case02
Final case · Canadian Tire Financial Services presentation

Sales & Marketing Leadership Program

MARS Apprentice

Led a five-person team through case competitions for TikTok, Mitsubishi, Jan Kelley, Microsoft and Canadian Tire Financial Services, translating market and audience research into data-informed strategies for B2B and B2C markets.

Focus
  • Market and audience research
  • Campaign and activation planning
  • Consumer and commercial insights
  • Executive pitching and presentations
  • Positioning and GTM strategy

Leadership Award · Overall winning team

View case studies
Volvo Cars Canada team retreat at Blue Mountain03
Volvo Cars Canada team retreat

National marketing

Volvo Cars Canada

Advertising & Paid Social Intern

Coordinated agency teams and internal stakeholders to deliver 30+ national campaigns, supporting paid social, first-party data strategy, Marketing Mix Modelling, retailer communications and $20M+ in marketing budget management.

Focus
  • National campaign execution
  • Sales & marketing alignment
  • Paid media & performance
  • Budget & vendor management
  • First-party data and MMM
  • Retailer communications and enablement

Case Studies

Selected work from theMARS Apprentice program.