
Justice, Law & Society
I bring curiosity, creativity and momentum to marketing challenges, connecting audience insight with ideas that move brands and businesses forward.
Explore my work
About Sam
I'm fascinated by what drives business growth. That curiosity has led me to explore what influences people's decisions and how marketing, sales and technology come together to solve meaningful business challenges.
At Jan Kelley, I work across new business, account management and integrated marketing, helping clients transform business objectives into growth opportunities. Whether I'm supporting a pitch, developing a marketing strategy or managing client relationships, I enjoy bringing together data, creativity and collaboration to move ideas from concept to execution.
Outside of my day-to-day work, I'm continually exploring consumer behaviour, AI and growth strategy. I'm always looking for new ways to challenge my thinking, learn from different perspectives and apply emerging technologies to create better outcomes for businesses and the people they serve.
My Toolbox
A curated collection of platforms I use across strategy, analytics, AI, collaboration and client delivery.
Education

Résumé
A detailed overview of my experience, leadership, skills and achievements.
Outside the brief
The ideas, experiences and challenges that continue to shape how I think.
Reading
The Battle for Your Mind
Currently reading a marketing classic on how brands earn a place in consumers’ minds.
Learning
Building with AI, experimenting with agents and learning through hands-on projects.
Exploring
Recently explored
Reconnecting with my extended family and the place my family calls home.
Challenges
A milestone that reinforced the value of consistency, resilience and doing difficult things.
Thought leadership
Selected perspectives on marketing, strategy, AI and leadership.