Marketing & sales strategist · Toronto, Canada

Strategy with abias for action.

I bring curiosity, creativity and momentum to marketing challenges, connecting audience insight with ideas that move brands and businesses forward.

Explore my work
Sam O’Neill, Digital Marketing Coordinator and Marketing & Sales Strategist
Sam O'NeillToronto, Canada

About Sam

Curious by nature.Driven to make ideas happen.

I'm fascinated by what drives business growth. That curiosity has led me to explore what influences people's decisions and how marketing, sales and technology come together to solve meaningful business challenges.

At Jan Kelley, I work across new business, account management and integrated marketing, helping clients transform business objectives into growth opportunities. Whether I'm supporting a pitch, developing a marketing strategy or managing client relationships, I enjoy bringing together data, creativity and collaboration to move ideas from concept to execution.

Outside of my day-to-day work, I'm continually exploring consumer behaviour, AI and growth strategy. I'm always looking for new ways to challenge my thinking, learn from different perspectives and apply emerging technologies to create better outcomes for businesses and the people they serve.

Current roleDigital Marketing Coordinator
FocusGrowth, integrated marketing and account management
Interested inConsumer behaviour, AI and business strategy

My Toolbox

The platformsbehind my work.

A curated collection of platforms I use across strategy, analytics, AI, collaboration and client delivery.

Canva
Meltwater
Microsoft 365
ChatGPT
Claude
Google Ads
HubSpot
Zapier
Salesforce
Power BI
SAP
Pinterest Ads
LinkedIn Ads
Slack
Perplexity

Education

Honours Bachelor of CommerceDeGroote School of Business
MajorMarketing
MinorsInnovation
Justice, Law & Society
Hamilton, Ontario, Canada

Résumé

See the full picture.

A detailed overview of my experience, leadership, skills and achievements.

Download résumé

Outside the brief

Beyondmarketing.

The ideas, experiences and challenges that continue to shape how I think.

Reading

Positioning

The Battle for Your Mind

Currently reading a marketing classic on how brands earn a place in consumers’ minds.

Learning

AI & Vibe Coding

Building with AI, experimenting with agents and learning through hands-on projects.

Exploring

Ireland

Recently explored

Reconnecting with my extended family and the place my family calls home.

Challenges

First Marathon

A milestone that reinforced the value of consistency, resilience and doing difficult things.

Thought leadership

Ideas worth sharing.

Selected perspectives on marketing, strategy, AI and leadership.

View LinkedIn profile